Privacy Policy

Last updated: November 14, 2026

Branded Apparel Direct (“we,” “us”) runs brandedappareldirect.com and prints custom logo apparel in Lowell, Michigan. This policy explains what personal information we collect when you visit our site, place an order, send us artwork or contact us, how we use it, who we share it with, and the choices you have. If this policy and our Terms of Service conflict on how we handle personal information, this policy controls.

Information we collect

Contact details: your name, company name, billing and shipping address, phone number and email address.
Order details: the packages, colors, sizes and print locations you choose, notes you add, and your order history with us.
Unfinished checkouts: if you enter your name, email, phone or company at checkout but don’t place the order, we save those details with your cart so we can follow up and help you finish it.
Artwork: logos, images and text you upload or email to us so we can print your order.
Payment information: card payments are handled by our payment processor, Intuit (QuickBooks Payments). Your full card number goes to Intuit through its secure payment fields and is not stored on our website. We receive limited details such as the card type, the last four digits and whether the payment went through.
Account information: if you create an account, your login email and password (stored in encrypted form) and saved addresses.
Messages: what you send us through our contact form, by email or by phone, and your email address if you sign up for updates.
Device and usage information: your IP address, browser and device type, pages you view and how you got to our site, collected through server logs and cookies.

How we use your information

To process your order: clean up your art, email your proof, print your order, take payment, ship it and send tracking.
To answer questions and provide customer service.
To run our site: keep your cart and login working, prevent fraud and keep the site secure.
To send updates about new packages and offers if you signed up. Every marketing email has an unsubscribe link.
To understand how our site is used and improve it, and to measure and show our ads.
To keep business records and meet legal, tax and accounting requirements.

Who we share it with

We don’t sell your personal information. We share it only as needed to run our business:

Payment processing: Intuit (QuickBooks Payments) processes card payments and helps prevent fraud. Our accounting runs in QuickBooks.
Shipping: carriers such as USPS, UPS and FedEx receive your name, shipping address and phone number to deliver your order.
Service providers: our website host, email providers and other tools that help us run the store, who may only use your information to provide those services to us.
Analytics and advertising: we may use tools such as Google Analytics and the Meta (Facebook) Pixel, which use cookies to measure visits and ad results and to show our ads on other sites. See “Cookies” below.
Legal reasons: when required by law, to respond to legal process, to protect our rights or others’ safety, or as part of a sale or transfer of our business.

Cookies

Our site uses cookies to remember your cart, keep you logged in and keep checkout secure. These are needed for the store to work. We may also use analytics and advertising cookies as described above. You can block or delete cookies in your browser settings; if you block all cookies, the cart and checkout won’t work. Where required by law, we honor browser privacy signals such as Global Privacy Control as an opt-out of targeted advertising.

How long we keep it

We keep order records, including artwork and proofs, for as long as we need them to handle reorders, answer questions and meet tax and accounting rules, which is generally up to 7 years. Artwork uploaded to an order you didn’t complete is deleted automatically within a few days. Details from unfinished checkouts are deleted after 12 months. Email signup records are kept until you unsubscribe or ask us to delete them.

How we protect it

Our site uses encrypted connections (HTTPS). Uploaded artwork is stored in a folder that isn’t publicly accessible, and only our staff can download it. No system is perfectly secure, so please don’t send us sensitive information we haven’t asked for.

Your choices and rights

Depending on where you live, you may have the right to:

Ask what personal information we have about you and get a copy of it.
Ask us to correct or delete your personal information, unless we need to keep it for orders, legal or accounting reasons.
Opt out of marketing emails at any time with the unsubscribe link or by emailing us.
Opt out of targeted advertising.

To make a request, email orders@brandedappareldirect.com. We may need to confirm your identity first. We won’t treat you differently for using these rights.

Children

Our site is meant for businesses and adults. We don’t knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we’ll delete it.

Changes to this policy

We may update this policy from time to time. The date at the top shows the latest version.

Contact

Branded Apparel Direct
683 Lincoln Lake Ave SE, Suite 3
Lowell, MI 49331
(616) 421-9990
orders@brandedappareldirect.com